Easy Comforts

Easy Comforts was established to provide an extensive selection of value-priced health and personal care merchandise to the mature market, 55 years and older, with the exceptional service they are accustomed to from Walter Drake. Easy Comforts offers a variety of remedies and health and beauty aids to help mature men and women feel better, look younger, and be more active. Inside the catalog, customers will find hundreds of value-priced health and personal care products ideally suited for themselves or for an ailing family member or friend.

Previously titled "Directions" from the late 1990's until 2005, the name "Easy Comforts" came out of a series of interviews and focus groups where customers consistently mentioned the words "easy" and "comfortable" when describing product attributes they wanted from a health and personal care catalog. In addition to the title, the catalog has been re-branded with a fresh creative approach that organizes products into sections that are easy to shop. Positioned for today's growing senior market, Easy Comforts is sure to be a recognized brand for years to come.

For more information, please visit the www.easycomforts.com web site.