Direct Selling

Blyth entered the direct selling distribution channel in 1990 with its acquisition of Colonial Candle of Cape Cod and, with it, a small division - less than $10 million in sales - called PartyLite. PartyLite has grown following acquisition by Blyth to represent over half of Blyth's $1 billion+ of annualized sales. PartyLite Independent Sales Consultants sell premium fragranced candles and a wide range of related decorative accessories to consumers through the home party plan method of direct selling. PartyLite operates in all 50 states in the U.S., in Puerto Rico, the U.S. Virgin Islands, Canada, Mexico, Germany, the U.K., Austria, Switzerland, France, Finland, Australia, Denmark and most recently Poland in 2009.

Direct selling is a large, growing and profitable sales model that is not always well understood despite its worldwide prominence. More than $85 billion of goods are distributed through this channel annually, and over 48 million people around the world earn at least part of their income as an Independent Sales Consultant. At 29% of worldwide industry revenue, the party plan model represents a large and growing segment of direct selling.*

PartyLite offers Independent Sales Consultants the opportunity to start their own business with minimal or no financial investment. Informative and interactive parties are organized by hostesses and hosts and feature a knowledgeable PartyLite Sales Consultant who demonstrates the many features and benefits of PartyLite® brand products in a comfortable home environment.

Leveraging its direct selling experience, Blyth has expanded its presence in the industry. Two Sisters Gourmet® by PartyLite® is a product line featuring simple and delicious sauces, seasonings, mixes and menu plans. ViSalus Sciences offers supplements, energy drinks and weight management products to improve health and quality of life.

Blyth's enthusiasm for direct selling has been unwavering since its market entrance in 1990 with the acquisition of PartyLite. The growth of tens of thousands of small businesses managed by Independent Sales Consultants and Leaders inspires our belief and renews our commitment to their success year after year.

*Source: [Direct Selling Association]