Direct Selling

Blyth entered the direct selling distribution channel in 1990 with its acquisition of Colonial Candle of Cape Cod and, with it, a small division - less than $10 million in sales - called PartyLite. Originally conceived as a way to liquidate excess and obsolete inventory, PartyLite has grown following acquisition by Blyth to represent nearly half of Blyth's $1.5 billion of annualized sales. PartyLite independent sales Consultants, who number greater than 65,000 worldwide, sell premium fragranced candles and a wide range of related decorative accessories to consumers through the home party plan method of direct selling. PartyLite operates in 16 countries including the United States, Canada, Germany, the United Kingdom, Austria, Switzerland, France, Finland, Mexico, Australia, Denmark, Norway, Poland, Slovakia, Czech Republic and Italy.

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Catalog & Internet

In 2003, Blyth built on its multi-channel product marketing strategy and entered the catalog and internet channel with its acquisition of the Miles Kimball Company. Products offered under the Miles Kimball® brand include gifts, household convenience items and personalized merchandise through its catalog and website, as well as photo albums, frames and archiving products through the Exposures® brand catalog & website.

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Wholesale

The Sterno® Group is the market leader in the North American chafing fuel and tabletop lighting trade, supplying the foodservice and retail trades with Sterno® and Handy Fuel™ brands. A comprehensive line of products to address multiple food and beverage heating formats are offered under the Sterno® brand. An unmatched heritage of innovation and production focused on end-user concerns related to safety, labor and food quality demonstrate why Sterno® is the #1 brand in chafing fuel worldwide.

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